喜门李来自家庭的传承，一碗手艺一碗面。受邀帮他们老李一家从无品牌的小店变成本地品牌化的特色面馆。
Ximen Li comes from a family legacy, one bowl of skill, one bowl of noodles. Invited to help the Lao Li family transform their small unbranded shop into a locally branded specialty noodle restaurant. Location: Anyang, Henan
Date: August 4, 2024
喜门李来自家庭的传承，一碗手艺一碗面。受邀帮他们老李一家从无品牌的小店变成本地品牌化的特色面馆。
Ximen Li comes from a family legacy, one bowl of skill, one bowl of noodles. Invited to help the Lao Li family transform their small unbranded shop into a locally branded specialty noodle restaurant. Location: Anyang, Henan
Date: August 4, 2024
受南宁吉腾马术委托设计三月三物料周边设计。以吉祥物和品牌色和三月三壮锦元素为准设计了本次活动物料。
Commissioned by Nanning Jiteng Equestrian, designed the materials and peripherals for the March 3 event. The materials for this event were designed based on the mascot, brand colors, and March 3 Zhuang brocade elements.
Location: Nanning
Date: March 16, 2025
云天酒吧以厚重黑体为核心视觉，字体沉稳有力、结构简洁大气，摒弃繁复装饰，彰显现代、硬朗且极具辨识度的品牌气质。粗实笔画传递稳定、包容与力量感，契合都市夜间社交的松弛与热烈，塑造扎实可靠的空间氛围。整体设计简约高级、视觉冲击力强，既适配夜间场景氛围，又凸显品牌格调，致力于打造喧嚣城市中兼具质感与温度、让人放松沉浸的社交聚集地。
Yuntian Bar adopts bold sans-serif type as its core visual identity. The font is steady, powerful, and structurally concise, free from excessive decoration, expressing a modern, tough and highly recognizable brand character. Its thick strokes convey stability, inclusiveness and strength, matching the relaxation and passion of urban nightlife, and creating a solid and reliable spatial atmosphere. The overall design is minimalist and sophisticated with strong visual impact, adapting perfectly to nighttime ambiance while highlighting brand taste. Committed to becoming a social destination with texture and warmth in the noisy city, it provides a relaxing and immersive experience for people.
涂鸦公社品牌设计，是我大学时期因兴趣完成的品牌毕业设计。那时的我满怀热忱，无商业束缚与成熟思维，仅凭对涂鸦文化的喜爱摸索创作。如今回望，作品虽有诸多稚嫩——色彩、LOGO辨识度、品牌故事均有不足，但它承载着我最纯粹的设计热爱，是我走进设计世界的起点。那段毕业设计的时光，有摸索的不易，更有热爱的支撑。这份不完美的作品，是我设计初心的见证，也让我在后续路上始终坚守热爱，稳步成长。
The Graffiti Commune brand design is a graduation project I completed during my university years out of interest. At that time, I was full of enthusiasm, free from commercial constraints and mature design thinking, and groped for creation only out of my love for graffiti culture. Looking back now, although the work has many childish shortcomings—such as deficiencies in color, LOGO recognition and brand story—it carries my purest love for design and is the starting point for me to enter the world of design. The days of this graduation project were full of the hardships of exploration and, more importantly, the support of love. This imperfect work is a testimony to my original intention of design, and also makes me always adhere to my love and grow steadily on the subsequent road.
